The word Digital Marketing is well known today. In search of new career options, many people are moving into this field. However, to understand it in its entirety, you should study the components of digital marketing. totality, Many people are still confused about the key components and their use. For this, you need to understand them conceptually and practically both.
A lot of people have a myth that Digital marketing is all about ranking & SEO. They need to know that SEO is only a part of Digital marketing and there is much more to it. Comparing it to the traditional marketing strategies, it is the online way of spreading awareness about your product or service or concepts and bringing the audience to your site with the help of digitization.
A brief about Digital Marketing
To understand in layman’s terms, let’s take a simple example. You see various shops or showrooms around you. These shops have the infrastructure with lots of displays in front of the premises and various advertisements all around the place. In digital marketing, that premise is your website. Its visibility on the search engines like google are the displays and advertisements of the same on the internet.
As today more than 4 billion people use the internet, it is compulsory to have an online presence. Further, you need to market your business or concept on the web to reach more & more people easily.
Components of Digital Marketing
There are many components of digital marketing. Each one has its unique importance and role. Without this, this digital marketing cant is considered complete. Let
1. Website
The very first component of Digital Marketing is the Website. A website is the web space where you create your online identity and be in the online market. It is the platform from where you would connect to your target audience. Here you showcase your products, services, your specialties, who you are and where do you locate.
2. Search Engine Optimizatio
(Most important component of Digital Marketing)
Search Engine Optimization, commonly known as SEO is the economical way to gain the most visible and prominent position on the search engines with the help of organic methods of ranking. It has many components that if applied logically, give your website top rankings on the web. Though it is a bit of time taking process as everything happens organically, the ranking and positions gained through SEO are sustainable and long-lasting. And most importantly, SEO is free!
3. Pay Per Click
Pay Per Click, also known as Paid marketing or PPC in short, is the paid method of ranking & positioning in the search engines. The result of PPC is instant. As soon as you start with this, you start seeing the results in no time. It is the fastest way to rank on Google or other search engines. Though here cost is involved, if it is being implemented in a planned & strategical manner, one can earn a good number of leads & conversions.
4. Google Analytics
Google Analytics is an amazing tool for digital marketers. It has a long list of features that helps in the analysis of data on various platforms. As an example what are the keywords with which your website is ranking; Who are the people who are interested in your product or services, who visit your website frequently (i.e. the Demographic information of your audience); What is the ratio of impression vs. clicks and clicks vs. conversion etc.
5. Email Marketing
In your mailbox, you must be receiving promotional & informational emails daily from various organizations and websites, which you visited someday. This is nothing but Email Marketing, which is done to make personal connections with the target audience to keep them engaged & updated with the organization and to enhance one’s online presence.
6. Social Media Marketing
Most popular component of Digital Marketing
To date, you might have used Facebook, Instagram, Twitter to be in touch with your social circle and with people of your interest. However, you must know that today these social media platforms have been widely used in Digital Marketing. These are mainly used to spread business awareness and make customers from the people who use these social media tools.
7. Content Marketing
Content is the boss. If it’s original and meaningful, it adds a big value to your website. However, if it’s duplicate or thin, it puts a negative impact on your website and its growth. You should not be stuffing keywords just to rank higher, but you should provide relevant information to your readers. Google considers content very seriously! By putting valuable words in your content with sensibly adding keywords to it, you get into good books of search engines. This in turn takes you up in the ranking. And even it’s easy. Because when you write original and valuable content, the relevancy and quantity of keywords come in perfect moderation by themselves. You just need to overview the same once again.
8. Blogs
A blog is a place where you can write and share your knowledge with your audience on the topics of your interest. Writing meaningful blogs helps you to be in close contact with your customers and to engage them with you more. Since the site performance much depends on how frequently you update it and put new things in it, Blogs are one of the best ways to do that. By writing regularly in blogs you are keeping your website moving and updating regularly thus helping in perform well.
Which of the key Components of Digital Marketing are most important?
So, by this point, I hope you would be having a basic idea about the main components of digital marketing. You also understood what are their respective role.
Each part of Digital Marketing is a vast topic in itself and creates a big demand for manpower in its specific domain. So we can’t say which one is the most important component of Digital Marketing. However as seen, SEO, PPC, and Social Media are the three components are that are mostly used. Other parts support the job of these components.
You may choose any of them (or a combination of many) as your career path. However, to know your specialization and area of interest, you should first learn each component at its basic level. This will help you to decide which part you are more comfortable with.