Why Career in Digital Marketing?
This is the most asked question by all you enthusiasts who aspire to make a career in digital marketing. Yes, Digital Marketing has become the topmost booming career option presently.
There is a lot of stuff available on google for digital marketing.
You type a question and your screen will be filled with thousands of answers. Typically said, there are more answers than questions. All businesses, all industries, irrespective of their business type, adopt Digital Marketing definitely. Otherwise, there is no survival.
So, we all understand very well why we need it.
Where to start and how to proceed?
Ok, so you agree, that it’s really a good decision to jump into the Digital Marketing sector.
But, where and how to start? What would be the first step and then how to proceed. Let me answer this one by one.
Where to learn from?
There are a lot of online, offline institutes, freelance trainers, free tutorials, YouTube Videos, and a lot more…
To help you with what to choose, I would categorize them into two sections.
- Paid
- and Free.
And you should take up BOTH.
This means, do take a training either from a good institute or a reputed individual trainer.
And, also keep on reading free stuff, free tutorials, watching videos, etc.
This will enhance your learning.
Digital Marketing Tutorials (Free)
Don’t directly jump over to paid training. Before spending your hard-earned money, do good research. Collect free stuff and read them in detail.
My point is that before you take up training, you should be pretty clear about the basics of digital marketing and its key tools and topics.
This would not only save your time to learn a complete subject but also help you to learn the topics better and deeper.
The Digital Marketing Training (Paid)
You should definitely choose a good trainer or training institute to learn digital marketing from the scratch.
To know how to choose the best one, do research about its reputation, reviews. Get information from alumni and check their ratings.
Although these are some basic methods to check one’s quality.
But in reality, you can know which one is best or not by getting into its blog section.
Thorough, understandable, and knowledge-filled articles would give you a good idea about the particular trainer or institute.
Secondly, check their post-training support.
Only getting training once will not solve your complete purpose. You need to have post-training support. This will be required when you would actually start working on your own project.
What next after learning digital marketing?
Now here comes the true challenge.
You have learned digital marketing and understood its key tools and techniques. But where you would implement them?
In other words, how to convert your knowledge into earning (money). In fact, that was your main motive behind choosing a career in digital marketing.
So what to do next?
To get an answer to this question, you need to first analyze the top key subject you are good at.
Find your expertise
Please understand, digital marketing is really a vast sector. You can’t master everything and can’t take up everything.
You need to analyze, which subject of digital marketing you loved the most. Which one do you call your core skill, that you found the most interesting one? As much as you can spend hours on working on it.
A gross list includes:
- SEO
- PPC – Ads
- Content writing
- content optimizing
- Social Media Marketing
- Google Analytics
- YouTube Channel and Video Optimization
- Technical SEO
- Website Creation (Using Tools)
- Guest Posting
- Keyword Research
- etc. etc.
While performing the Digital Marketing training, I am sure you must find one or many of these really fun doing.
You need to shortlist all those key subjects that you love to do the most.
Suppose you choose:-
- Social Media Marketing
- YouTube Optimization
- Content optimization
Or you may choose:
- SEO
- Content Writing Content optimization
or you choose:
- PPC Ads
- Google Analytics
So while you make a rough selection, you would be in a better position to decide which field of work you need to choose in Digital Marketing.
Career segments in Digital Marketing
There are many ways with which you can make money in Digital Marketing. You need to see which direction you want to go.
Doing Job
The easiest yet competitive career option. You can go to job sites and put your profile there. Then start finding jobs in the Digital Marketing sector as per your qualification and experience.
Freelancing Work
You may choose to start working as a freelancer, instead of doing a job. Again like the job market, this segment too is competitive. But if you have learned digital marketing skills (of your choice) really well, and you have patience, you can surely get enough work through freelancing.
Digital Marketing Trainer
Are you good at teaching? Join as a trainer with a digital marketing training institute. Today, we have a vast number of options online and offline. You may visit good institutes in your local area or city. Or you can also try submitting your profile with online digital marketing institutes also.
Please make sure you have earned that much knowledge in your subject that one can trust you upon for training. If you feel, you are not ready for teaching now or have not gained enough knowledge, better wait for the right time and try other options in the meantime.
After a year or two, you can also start your own digital marketing training institute or agency.
Blogging
If you are good at writing and love to do that also, then blogging is a really good career option. But beware that it takes a lot of time and patience. In blogging work, money doesn’t instantly. If you are a good writer you need a minimum of 1 or 2 years to get sufficient readers to your blog and finally get your blog monetized. So choose this one if you can wait and most importantly you love writing. So much that you can even write without money also. Otherwise soon you will give up, wasting your precious time, that may be some months.
YouTuber
The most popular money-making option. Many of the beginners start making videos and uploading them on youtube. After fulfilling the guidelines of YouTube, they start getting money.
However, you need to be camera-friendly. So that you can be confident while making your videos. Even if you are not, you need not worry. It takes a few practice sessions, and you can overcome your weakness to be camera-ready.
Final Advice
In my opinion, if you are a beginner, you should first do your job.
If you feel good at it, continue to grow in the job sector itself. Of course, you need to keep updating yourself for the new challenges to get better job opportunities further.
If you find you are not a job person and want to work on your own terms, then you can quit your job after 1-2 years. A job was important to do here too to get a sufficient idea of how the digital marketing industry works. Then you can choose to become a freelance digital marketer and get your own projects.
If you have patience, then choose to make videos or write blogs, or both. But if you want money instantly, then a job is the right path for you.
Even working as a trainer for another institute also gives you instant earnings.
So the final decision is upon you. Introspect yourself, your strength and weaknesses in digital marketing, and choose your area of work wisely.