To write SEO-friendly content you should keep some important points in focus. In this article, I have mentioned some of those tips to rank that if you follow would definitely help you to get better views and improvement in visibility.
Write Qualitative Content
This means adding value to Search engines. The content that you are writing should not be thin. You should write knowledgable things in your posts and pages. That should provide relevant information to the readers.
How to Write a Qualitative Content?
The following points can help you write really good content.
Stick to the main topic
You should write around the main title that you have chosen. You can add supportive points though, but you should not lose the focus on the main subject. This creates authority and value to the content.
Workaround readers’ problems
Your motive should be to solve a problem of the readers. Or in other words, write for your readers, not for search engines. Because if your focus would be on impressing search engines, or google, you may fall into artificial language that may include keyword stuffing, excess linking, and repeated phrases. So avoid that. Write for common readers.
A tip
while you write forget as if you are wringing an SEO-oriented post. Think as if you are an expert on your subject and give genuine advice to a person who approached you. How do you behave? Just write accordingly.
Avoid keyword Stuffing
Don’t focus on putting your keywords as many times as possible. This is one of the major wrong practices that is seen on the majority of the websites. They just bluntly stuff keywords on the page. It is wrong for both- search engines and readers
Just imagine, if we as readers can feel unnatural in the content which is over-filled with the same words, giving a bad reader experience. Then why can’t google catch this unfair practice? Thousands of algorithms google follow. It immediately catches this keyword stuffing and trow the website long behind in SERP. So surely avoid this.
reader-oriented
As mentioned, write to solve a problem of readers. This will automatically give you a natural tone of language. You need not calculate your keywords to maintain a decent ratio. Just keep on writing natural language. Focus on the readers’ issue that you have picked to answer in your post. This will give a good reading experience to readers. nd when the reader will like it, google will automatically push your website toward page 1.
solve a problem, give a solution -To write reader-oriented, you need to first research and plan which issue you are dealing with. Don’t just discuss the problem, offer a solution as well. Make a plan for your solution and write around it.
Provide technical info if possible
If you are writing on a topic that may involve technical information, then do add it. The majority of the content available on the internet is generic. They talk about general instead of technical. That’s why articles with technical information are very less available. Here is an opportunity for you. Write technical. This will give new and fresh content to Google and thus Google will promote it highly. Readers want technical information, which is not much available. So you can outperform with this tact.
Also, the majority of the content writer available on third-party platforms like Fiverr take ideas from already posted articles, since not all of them are pros in the subject they write. So they talk in general. So do use this opportunity.
Easy to understand
Write that almost all levels of readers can understand. I mean here, use simple, easy-to-understand, and dramatically correct language. So that everybody can read it comfortably. This will not only give them a nice reading experience but also help you to increase your reader base. Make sure you use short sentences and use easy words. No one will hunt google for every difficult word they see on your blog, so avoid them.
Be unique
It is really important to pin a USP in order to rank your blog post. The search engines are full of content. It includes really good content as well. So to compete with such content, you should be unique. Offer something new to your readers.
Either you can choose a unique subject, or present an already popular topic differently.
Both ways are ok. However, both need much effort. Following are some tips that you can use to be unique.
Do well Keyword Research
To choose a relatively unique subject, you need to do good keyword research. It’s time-consuming work. With a lot of content available in the market, it is critical to find a topic that is unique yet has a good number of searches.
I mean to say, a unique topic with low search volume is of no use. What is the point of providing information that no one is looking for?
If you find this difficult to find a unique topic, you can also choose a popular topic and present it uniquely.
So what can you do to present an already popular topic differently?
Following are the tips
- Chose an appealing title tag
- A question form (eg. ‘Do you know, ‘How-to’, etc.)
- Use creative words
- Add research data or numbers – eg. 80% of employers hire freshers for their social media positions (an exemplary sentence).
- Offer a solution that is really outstanding
- Think out of the box and put it in your piece of content
Select LongTail Keywords
Long-tail keywords are easier to rank than short-tail keywords. So for a newbie, it’s always a good practice to use long-tail keywords initially. This will give you good ranks on those keywords and thus good traffic. Gradually, when your reader-base will increase, your website’s basic rank will also grow. Then you can focus on short-tail keywords also.
People search long and short both
We all do that. On Google or any search engine, sure thing we search in the short tail, while some in log tail. When we need general information about something or topics we are new to, we write one or two-word terms. These are short-tail keywords.
For eg. when we want to know what is CTR, we may type just “CTR”. This is a short tail. A huge competition is there on the short-tail keywords. Hence, difficult to rank new websites.
But when we want to know specific things on a topic we type in a sentence or phrase.
For eg. How to increase the CTR of my website? This is a long tail. Comparatively less traffic on this. Thus easier to rank than to rank for “CTR”. So Do choose long-tail keywords initially.
Solve common problems
An easier way to rank with long-tail keywords is by solving some problem through that chosen keyword. People who come to google to find a solution to their problem tend to research more than those who seek general information. So giving a solution to someone’s problem will help you to put an impression on readers who find a relevant solution to their problem.
How to Question
From your keyword research, focus on the question form of keywords. How to, What is, Where are, When is, Who is, etc. these kinds of keywords are best while giving an answer to a problem or solving an issue. It put an impression on the reader’s mind as if their question is specifically taken care of. So this helps in increasing reading time and retention. Thus helping in better ranks.
Write long-form articles
Long articles outrank well and faster. See the content of Digital Marketing kings like Neil Patel or Brian Dean. They always write long-form content. Such as 10K words. That too consistently. This led to ranking their content on Top. So you can take this as an inspiration or as proof.
I know it is not easy to write so long article. But as you start writing and maintain consistency, soon you will come up with more and more ideas and feel comfortable with writing longer content than you used to write earlier.
Can focus on many keywords with one article
To rank an article it is always good if we can focus on as many primary and secondary keywords as possible. But in a short article, it is not easy. This is because we also have to see the text to keywords ratio to maintain the quality of SEO. This consequently, affects SEO score and hamper ranks.
Secondly, our pattern should always be focused on including the keywords with the flow of writing, instead of doing some calculation to include keywords, which also doesn’t look natural. To the rescue, we should try to write long articles.
A long article gives you an option to include many keywords in one article. And we do not even put some additional stress on that as the keywords get included naturally because of long information.
This not only increases your SEO score but also helps your content to outrank in competition. Thus, making your article the best blog.
Make the content more elaborative
A long article gives you the liberty to elaborate on your topic better. The longer the article, the better the scope of adding more points, bullets, and infographics. This not only makes the content more informational but also more attractive with various additions to the content. This includes:-
- Bullets
- Pointers
- quotes (to tweet)
- Infographics
- Images
- GIF’s
- More number of Headings, Subheadings, Paragraphs
Covers many topics
A long article can provide information on many related topics. Readers would enjoy reading many subjects under one roof (article), thus, lowering the bounce rate. As you have already provided related information on the same page itself. They need not leave the page and visit other pages/websites to read more about certain related topics.
Google gets to know with its bots that your website provides the best SEO-friendly content to its readers. So it takes a mark of it and enhances the domain authority of the website.
Earn more backlinks
Long articles usually attract more backlinks. With the use of many quotes, GIFs, images, infographics, or just the best information, many people love to share the article.
Infographics are best re-used by other websites to have crisp information in image form, that is loved by readers. Thus earning backlinks.
People usually pick up Unique quotes to tweet on their Twitter handle.
Even if the whole article is really qualitative, people share it on LinkedIn or Facebook accounts and thus again gain more links from authoritative sites.
Adding More Value to the Article
Long form content add more value to the article. It gives more worthy information to its readers. Google is very specific about its reader’s experience. So when you write long article, with lots of information, Google loves it and prefers it over other competing piece of content available on SERP. In other words, it enhance ranks of the said blog post in search engine.
Build your Goodwill
As said, long articles increase domain and page authority. Sharing such articles, blog posts, increase the brand goodwill and popularity. When people share such content over various platforms, it increase brand value.
How that happens?
People start seeing a website’s blog posts at many places. Psycologically, when we see a particular product or information at many social platforms, we tend to consider it as brand.
So they read it more, share it more. Thus, increasing the brand value further.
On the other hand, Google sees a website’s content’s presence at various popular platforms. Which is again good in the books of SEO.
I am sure with these tips you would be able to improve your blog article rank really well. All the best!