GA4 & Paid Media Training

Apart from the end to end digital marketing training, I also provide specialized Digital Marketing training on Paid Media.

It majorly includes:-

  • Google Analytics 4
  • Advanced Google Ads Training
  • Advanced Meta Ads Training
  • YouTube Ads Training
  • LinkedIn Ads Training

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GA4 & Paid Media Training Details

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Google Ads

Master the art of creating, managing, and optimizing Google Ads campaigns to drive measurable results.

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Meta Advertising

Gain expertise in running high-performing ad campaigns on Facebook, Instagram, and other Meta platforms

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Google Analytics 4

Gain skills to implement, analyze, and optimize performance using GA4 for data-driven decision-making

Detailed Curriculum

Google Ads

  • Introduction to Google Ads

    • Overview of Google Ads ecosystem.
    • Benefits of search engine marketing (SEM).
    • Types of Google Ads: Search, Display, Shopping, Video, and App campaigns.

  • Setting Up Your Google Ads Account

    • Account creation and dashboard overview.
    • Linking Google Ads to Google Analytics and other tools.
    • Navigating billing and campaign settings.

  • Search Campaigns

    • Understanding search intent and ad relevance.
    • Creating ad groups and writing effective ad copy.
    • Keyword match types: Broad, Phrase, Exact, and Negative.
    • Setting up ad extensions (sitelinks, callouts, etc.).

  • Display Campaigns

    • Introduction to the Google Display Network (GDN).
    • Creating visually appealing display ads.
    • Targeting options: demographics, placements, and remarketing.

  • Video Campaigns (YouTube Ads)

    • Types of YouTube ads: skippable, non-skippable, bumper, and discovery ads.
    • Video ad creation and best practices.
    • Audience targeting and measuring video campaign performance.

  • Shopping Campaigns

    • Setting up Merchant Center and product feeds.
    • Creating and managing Shopping campaigns.
    • Optimizing product listings for better performance.

  • Performance Optimization

    • Quality Score: What it is and how to improve it.
    • Bid strategies: Manual, Enhanced CPC, Target CPA, and ROAS.
    • A/B testing ads for improved CTR and conversions.
    • Using conversion tracking to measure ROI.

  • Advanced Features

    • Dynamic Search Ads (DSA).
    • Smart campaigns and Performance Max campaigns.
    • Automation: Scripts, rules, and recommendations.
    • Remarketing and audience targeting strategies.

  • Campaign Analysis and Reporting

    • Interpreting key metrics: CTR, CPC, conversion rate, and ROAS.
    • Creating custom reports and dashboards.
    • Troubleshooting campaign issues.
Meta Advrtising

  • Introduction to Meta Advertising

    • Overview of Meta Ads ecosystem.
    • Benefits of advertising on Facebook and Instagram.
    • Understanding Meta’s audience size and targeting capabilities.

  • Setting Up Meta Business Manager

    • Creating and managing Business Manager accounts.
    • Connecting ad accounts, pages, and Instagram profiles.
    • Navigating billing, permissions, and account security.

  • Ad Campaign Structure

    • Understanding Campaigns, Ad Sets, and Ads hierarchy.
    • Choosing campaign objectives: Awareness, Consideration, and Conversion.
    • Budgeting: Daily vs. lifetime budgets.

  • Audience Targeting

    • Core audiences: Demographics, interests, and behaviors.
    • Custom audiences: Website visitors, app users, and email lists.
    • Lookalike audiences: Expanding reach with similar profiles.

  • Ad Creation

    • Types of ads: Single image, video, carousel, and collection ads.
    • Best practices for ad creatives and copywriting.
    • Using Meta Creative Hub for ad design.

  • Instagram Advertising

    • Ad formats unique to Instagram: Stories, Reels, and Explore ads.
    • Integrating Instagram ads with Facebook campaigns.
    • Optimizing for engagement and conversions.

  • Ad Placements and Bidding

    • Automatic vs. manual placements: News Feed, Stories, and Audience Network.
    • Bid strategies: Lowest cost, cost cap, and value optimization.
    • Choosing the right delivery optimization (e.g., link clicks, conversions).

  • Advanced Features

    • Dynamic Ads: Personalizing ads for individual users.
    • Retargeting campaigns for abandoned carts and lapsed customers.
    • A/B testing with Meta’s Experiments tool.
    • Pixel and Conversion API setup for deeper tracking.

  • Performance Tracking and Optimization

    • Key metrics: CPM, CPC, CTR, and CPA.
    • Reading Ads Manager reports and insights.
    • Scaling successful campaigns and troubleshooting underperforming ones.

  • Compliance and Ad Policies

    • Understanding Meta’s advertising policies.
    • Tips to avoid disapprovals and account bans.
    • Maintaining account health and resolving policy violations.
Google Analytics 4 (GA4)

  1. Introduction to Google Analytics 4

    • GA4 vs. Universal Analytics: Key differences.
    • Benefits of using GA4 for modern analytics.
    • Understanding the user-centric model of GA4.

  2. Setting Up GA4

    • Creating and configuring GA4 properties.
    • Installing GA4 tracking code using Google Tag Manager.
    • Setting up data streams (web and app).
    • Linking GA4 with Google Ads and BigQuery.

  3. Understanding GA4 Interface

    • Overview of key features and reports.
    • Navigation basics: Home, Reports, Explore, and Configure tabs.
    • Key metrics: Engagement rate, conversions, and events.

  4. Event Tracking in GA4

    • How events replace goals in GA4.
    • Setting up automatic and custom events.
    • Creating and tracking user-specific events (e.g., form submissions, downloads).

  5. Conversion Tracking

    • Defining and setting up conversion events.
    • Tracking eCommerce conversions in GA4.
    • Optimizing for key business goals.

  6. Audience Building and Analysis

    • Creating custom and predictive audiences.
    • Segmentation strategies for retargeting.
    • Exporting audiences to Google Ads for personalized campaigns.

  7. Exploration Reports (Advanced Analytics)

    • Using templates: Funnel exploration, pathing analysis, and cohort analysis.
    • Customizing exploration reports for insights.
    • Using GA4’s advanced machine learning insights.

  8. E-commerce Tracking

    • Setting up enhanced eCommerce tracking in GA4.
    • Tracking purchase funnels and product performance.
    • Integrating with Google Merchant Center and Ads.

  9. Cross-Device and App Tracking

    • Understanding the unified app and web measurement model.
    • Tracking cross-device user journeys.
    • Analyzing data from app campaigns.

  10. Data Studio and Reporting

    • Creating custom dashboards using Google Data Studio.
    • Connecting GA4 to Data Studio for visualized reporting.
    • Automating reports for stakeholders.

  11. Troubleshooting and Debugging

    • Using the DebugView to verify event tracking.
    • Resolving data discrepancies between GA4 and other tools.
    • Maintaining clean and accurate data streams.

  12. Privacy and Compliance in GA4

    • Understanding data retention settings and user privacy controls.
    • Complying with GDPR, CCPA, and other privacy regulations.
    • Implementing Consent Mode and adjusting for cookie-less tracking.

  13. GA4 Strategy for Digital Marketing

    • Integrating GA4 insights into digital marketing strategies.
    • Optimizing campaigns based on user behavior.
    • Using predictive analytics for future planning.